Online video hosting refers to uploading and storing video content online so that it can be easily shared across the Internet. With professional private online hosting, brands can distribute videos to their audiences by sending a link to viewers or embedding the video player on their websites and social platforms.
While there are free video hosting sites like YouTube, Wistia, and Vimeo available, many broadcasters want full control over their video content. A free video hosting platform like the ones mentioned above have few branding and advertising options, limited customer support, and varying levels of security.
Free video hosting platforms also have limited autoplay features and basic analytics features.
Additionally, these services take some rights away from broadcasters. YouTube, for example, has the right to do what they want with your videos as soon as you upload them to its platform.
Many users don’t realize this since it is in the fine print of the site’s user terms and agreements. That is why you need to be careful when using public free video hosting platforms. It’s especially important when you’re uploading proprietary content that you don’t want a lot of people to see.
These limitations drive many companies to choose to host and share videos privately.